(1 hour 9 minutes is the time it takes for me to commute between Wokingham and London Waterloo — and I do this twice a day…most days.)

“Everyone should blog everyday.” — Seth Godin

“Are you able to say one thing that’s new — that you can stand behind?” — Seth Godin


Here’s the thing, I’ve been wanting to write and dedicate time write properly for months. And sometimes I do find time to get my head down and put a pen to paper, but then it stays in my notebook and when I remember to look back at it a week or so later:

  1. I can’t read my writing (and I spend a good 20 mins trying to figure out what I wrote), and;
  2. the excitement I had for it at the time I wrote it, has vanished. It’s a frustrating reality I’ve come to terms with recently.

So “Hmm”. That was my reaction to Seth Godin’s comment on The Tim Ferris show. I mean, I love the dude, but when I heard him say this, I was like — “Ahh, come on man, it’s not that easy and I’m still trying to figure out my flow and style and shit.”

For me, writing has never really come that easy. When I write, I OVERTHINK EVERY SINGLE SENTENCE and I’m always trying to perfect it and compare my style to others. The thing is, I’m so VERY aware that I am doing this and I know it’s stupid and a waste of energy, yet I still fucking do it! Every bloody time. So what happens? My unfinished bursts of writing, blogging, thoughts, perspectives — whatever you wanna call it,(WORDS. It’s just words!) never gets shared with the world. It’s not sad. It’s just frustrating.

So there’s a few things I’ve noticing about myself:

  1. I need stop caring about what other people think — perfectionism DOES NOT EXIST (first note to self).
  2. I need to grow a pair and share stuff in it’s rawest form — JUST GET IT OUT GIRL, THIS IS YOU (second note to self).

Earlier today, I had a BIG MAGIC moment. I’m gonna use the time (1 hour 9 Mins) of my commute between home and work to just write something. Anything, that pops into my mind at that moment of time. And I’m gonna do it for myself.

Why? Because for so long I’ve been in this mindset that I need to write something that will be important and add value to people in some way, shape or form. So when it comes to the doing bit, I end up trying to make it perfect by spending ages on the research, finding the quotes, digging out examples, lining up the evidence and making sure the structure is slick AF. And you know what? It honestly takes the enjoyment out of writing for me. If I’m going to dedicate my time to write something, I want to bloody well enjoy it.

So yeah, THIS, right here, is my space to write about something on the commute home. If you read it, cool. If you don’t, I honestly don’t give a shit. I’m just writing for my own benefit.

And there’s no way I’m gonna chain myself to this idea and make it a ritual. Hell no! That will kill the spontaneousness of it and make it feel forced — not the vibe I’m going for.

Anyway, if I feel like writing, I will. If I don’t, I won’t. Simple! The words I write here are a gift to myself — my future self.

I wrote this on my commute home today and I’m not going to do it tomorrow because I’m working from home. But I might next week, IF I feel like it.

“You’re not required to save the world with your creativity. Your art not only doesn’t have to be original, in other words, it also doesn’t have to be important. For example, whenever anyone tells me that they want to write a book in order to help other people I always think ‘Oh, please don’t. Please don’t try to help me.’ I mean it’s very kind of you to help people, but please don’t make it your sole creative motive because we will feel the weight of your heavy intention, and it will put a strain upon our souls.” ― Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear

Founder and creator of 5 Stories, a methodology I use to help companies tell better brand stories. I write about storytelling, branding and entrepreneurship 🙃

Founder and creator of 5 Stories, a methodology I use to help companies tell better brand stories. I write about storytelling, branding and entrepreneurship 🙃