What Dolly Parton, a poet and a former Finance Director taught me about storytelling.

Credit: Janelle Hiroshige — found via Unsplash

I’ve been helping brands articulate their stories for years and in the back of my head, I’ve sat with the question: why do stories work? I finally think I’ve figured it out, with a little help from Dolly Parton, poet Gregory Orr and Finance Director-turned-coach Mark Seabright.

Stories contain the chaos of our emotions

I had a…

Every great story takes a village. Joining ours for Purpose is John Lim, co-founder of District 34.

John is on a mission to help more people own their own home. He won’t accept ‘Generation Rent’ and the government’s indifference. Instead, he’s built a platform that matches first-time buyers with land and then works with development partners to get homes built at fairer prices.

Put simply, John is…

It’s time to rethink how your brand communicates – the 5 Stories can help.

Credit: Unsplash

I’ve always been fascinated with building brands. When I started my first business, a clothes swapping app, I loved making it real. Creating an identity for it, a look, a feeling, a language, a personality, a heartbeat

One thing I really struggled with, though, was the story and messaging around…

Amanda Baker

Founder and creator of 5 Stories, a methodology I use to help companies tell better brand stories. I write about storytelling, branding and entrepreneurship 🙃

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