The Secret to Why Stories Work

What Dolly Parton, a poet and a former Finance Director taught me about storytelling.

Credit: Janelle Hiroshige — found via Unsplash

Stories contain the chaos of our emotions

Think about what a really good story does for us… It draws us in. It holds us there. It lets us go at the end.

Stories create a simplicity people need

Stories shape disorder and create order in people’s lives

Stories build strength in our relationships with ourselves and others.

Founder and creator of 5 Stories, a methodology I use to help companies tell better brand stories. I write about storytelling, branding and entrepreneurship 🙃